THE BRIEF

BRAND CREATION

A publisher approached us looking to create a brand specifically for the vintage hotrod audience. The company’s own efforts to get something new off the ground had stuttered, and it hired Mulroney Media to conceptualize and create a brand that was both authentic to a passionate audience and highly marketable to its existing automotive aftermarket clients.

A calculated balance of high-performance content and lifestyle interest was pivotal to a successful launch. We created Forged—a term synonymous with the automotive world. And in this instance, also reflective of the brotherhoods formed through a deep passion for these hotrods. 

Forged told a visually compelling story that captured the essence and roots at the core of a market deeply embedded with the flare of the 40s and 50s. An element of the hotrod industry and full of character and soul. Forged laced this element—so reflective of the era—with high-end photography and strategic, engaging design that resulted in an epic automotive lifestyle narrative unlike anything else.

FORGED